"Got 12 calls in my first week and closed zero. This system is broken — the people calling don't actually want to buy."
Greg P.
New agent, 4 months licensed
We pulled Greg's call recordings. Of his 12 calls, 9 were answered after the 6th ring, 2 went to voicemail, and the average talk time was 1m 14s.
Our network-wide data shows a 1-in-3 close rate when the call is answered inside two rings and the conversation lasts at least 4 minutes.
Greg's profile flagged that he had 4 months of licensed experience and zero closed final-expense policies. Our 'Not Built For' section on the homepage specifically calls out brand-new agents — we should have caught this during onboarding, and we've since tightened that filter.
Bottom line: the calls were real buyers. The agent was not yet ready to handle them. We refunded Greg's setup fee in full.